B2B Social Marketing

The Greatest Mistake You Can Make with B2B Social Updates

The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently

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Content Marketing: The Risk of Losing Focus

It’s been a while, well several years actually, since I last updated this blog of mine. So figured I would post my first update since 2012! What triggered this event? An article I read today that talks about the content marketing paradox.
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