The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently
Content Marketing: The Risk of Losing Focus
It’s been a while, well several years actually, since I last updated this blog of mine. So figured I would post my first update since 2012! What triggered this event? An article I read today that talks about the content marketing paradox.
Read More