Engagement Empowers: The Key to Social Entanglement

A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way to use valuable page real estate. We need to attempt to encourage site visitors to take Read more about Engagement Empowers: The Key to Social Entanglement[…]

Crafting Compelling Content

As a website content author, I often find it hard to achieve a balance between being concise, and being overly verbose. I naturally lean toward the latter, as this sentence clearly demonstrates! However, I make no excuse for this. The difference between an engaging page, and a boring page, is often how the words are Read more about Crafting Compelling Content[…]