The writing has been on the wall for quite some time, SEO is dieing, and Social Marketing is sure to follow suit. Google has taken fairly extreme measures to rid its search engine of the effects of manipulation using certain SEO techniques. Starting with the Panda update, and moving through Penguin, the instigation of the Read more about Forget SEO & SEM: Recruit a Content Evangelist[…]
Anyone who is currently working as a content writer will know that one of the hot services right now is press release creation. Unfortunately, a very high proportion of clients, and indeed, writers themselves, do not understand how a press release differs from a news post, and how it needs to be formatted. A press Read more about The Anatomy of a Press Release[…]
Google now employs a team of people to manually check the quality of website content. Website owners need to be aware of the fact that the quality of their page content will now directly affect SERP. Pages are checked for how well they are written, and how engaging and valuable they are for the visitors who read them. Publishing badly written content will now adversely affect site rankings, and reduce the volume of website traffic gained via Google. Stop buying junk content now, and invest in quality to ensure your site is not penalized.