Forget SEO & SEM: Recruit a Content Evangelist

The writing has been on the wall for quite some time, SEO is dieing, and Social Marketing is sure to follow suit. Google has taken fairly extreme measures to rid its search engine of the effects of manipulation using Read more

The Anatomy of a Press Release

Anyone who is currently working as a content writer will know that one of the hot services right now is press release creation. Unfortunately, a very high proportion of clients, and indeed, writers themselves, do not understand how a Read more

Google is Judging the Quality of Website Content

As a freelance writer who spends most of their working time writing content for web pages, I like to keep up with what’s going on over at Google, so that I can refine the service I offer as Google Read more