So, it’s been a while since my last post, and as usual, it has taken something exceptional to prompt this one. In this post, I am going to look at an attempt at Facebook marketing that did almost everything Read more
The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently Read more
It’s been a while, well several years actually, since I last updated this blog of mine. But today, I have a little time to kill, so figured I would post my first update since 2012! What triggered this event? Read more
A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way Read more
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