The Relationship between Content and Bounce Rate

If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior Read more

When Content Meets Copy

If you want to learn how to make sure that site visitors read to the bottom of a page before clicking away, or how to ensure that they actually see that Facebook like button at the end of your Read more

Content Writing Standards Revisted

Yesterday, whilst talking with another writer who is a friend of mine, the conversation turned to how quite often clients fail to give a proper brief. This is not usually a problem, until there is some form of dispute Read more

Engagement Empowers: The Key to Social Entanglement

A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way Read more

The Pyramid Approach to Fact Packed Content

Have you ever hit a situation where that 400 word article you are writing just doesn’t give you enough room to get your point across? Well, today I would like to share a writing tip which can help with Read more

Crafting Compelling Content

As a website content author, I often find it hard to achieve a balance between being concise, and being overly verbose. I naturally lean toward the latter, as this sentence clearly demonstrates! However, I make no excuse for this. Read more

The Anatomy of a Press Release

Anyone who is currently working as a content writer will know that one of the hot services right now is press release creation. Unfortunately, a very high proportion of clients, and indeed, writers themselves, do not understand how a Read more

How to Perform Efficient Research

We have all been in the situation where we have to write about a subject that we know very little about. Unless you have well developed research skills, this can be a daunting hurdle to jump before you even Read more