Facebook Marketing Done Wring

How Not to Do Facebook Marketing: A Practical Example

So, it’s been a while since my last post, and as usual, it has taken something exceptional to prompt this one. In this post, I am going to look at an attempt at Facebook marketing that did almost everything wrong and try and explain why.
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B2B Social Marketing

The Greatest Mistake You Can Make with B2B Social Updates

The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently

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Content Marketing: The Risk of Losing Focus

It’s been a while, well several years actually, since I last updated this blog of mine. So figured I would post my first update since 2012! What triggered this event? An article I read today that talks about the content marketing paradox.
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The Relationship between Content and Bounce Rate

If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior metric in more detail.
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Engagement Empowers: The Key to Social Entanglement

A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way to use valuable page real estate.
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Forget SEO & SEM: Recruit a Content Evangelist

The writing has been on the wall for quite some time, SEO is dieing, and Social Marketing is sure to follow suit. Google has taken fairly extreme measures to rid its search engine of the effects of manipulation using

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Google is Judging the Quality of Website Content

As a freelance writer who spends most of their working time writing content for web pages, I like to keep up with what’s going on over at Google, so that I can refine the service I offer as Google moves the goalposts.
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