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Crafting Compelling Content: Engagement is Key

As a website content author, I often find it hard to achieve a balance between being concise, and being overly verbose. I naturally lean toward the latter, as this sentence clearly demonstrates! However, I make no excuse for this.

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The Anatomy of a Press Release: A Framework

Anyone who is currently working as a content writer will know that one of the hot services right now is press release creation. Unfortunately, a very high proportion of clients, and indeed, writers themselves, do not understand how a

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Google is Judging the Quality of Website Content

As a freelance writer who spends most of their working time writing content for web pages, I like to keep up with what’s going on over at Google, so that I can refine the service I offer as Google moves the goalposts.
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How to Perform Efficient Research: Some Tips

We have all been in the situation where we have to write about a subject that we know very little about. Unless you have well developed research skills, this can be a daunting hurdle to jump before you even start writing.
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Setting Up a Minimalist Microsoft Word Environment

Following on from the blog post last week, explaining just why I had ditched Google Docs and gone back to using Microsoft Word, I thought I would follow up with a post which describes how I configure word for

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