Mac Wheeler
I am a results-focused content marketer and writer. With 18 years of full-time, hands-on experience on the front lines, helping companies succeed in online business.
Having worked with hundreds of clients over the years, I bring a wealth of expertise to every project I work on. I have a very wide skill set, and am able to tackle projects that require a person with an end-to-end understanding of the digital marketing process.
My Service
The service I offer can be summarized by the three words; experience, expertise and excellence.
Experience – I have almost two decades of experience working upon a full range of digital marketing related projects.
Expertise – Working at the sharp end of the digital marketing funnel for such a long time, has left me with a deep understanding of the entire end-to-end digital sales and lead generation process.
Excellence – I combine a tried and tested skill set with a goal driven work ethic, to ensure that every project I work on has the greatest chance of an exceptional outcome.
Skill Set
Marketing Funnel
Design, implementation, optimization and management of the entire digital marketing funnel.
Content Creation
Including all forms of written content, as well as video, infographics, social media and newsletter content.
Content Marketing
Development of an effective content strategy, incorporating brand flavor and unique selling points.
Weaponized Data
Exploiting analytics data to aggressively optimize website traffic generation and conversions.
Optmized Search
Using both on-the-page and off-the-page SEO techniques to raise SERP and increase organic website traffic.
Paid Advertising
Planning and actioning advertising campaigns, including Pay Per Click, social media, and paid search.
Social Media
Organic social media marketing via social networks such as LinkedIn, Facebook, Instagram and Twitter.
Generative A.I.
Utilising A.I. tools where appropriate, to improve marketing workflow and increase efficiency.
Email Marketing
List building and newsletter marketing using tools such as Hubspot and Mailchimp.
Clients
Testimonials
When it comes to content marketing, Mac’s expertise knows no limits. His unique ability to translate vision into words in a short time is a skill that very few possess, along with his ability to energize and bring clarity to the most complicated technical messages. Mac’s structured, persistant and is a valuable asset.
Asif Hanafi
Mac is a very talented copywriter with a strong marketing bend. With minimal direction he took the ball and ran with it, producing a full web site’s worth of creative, unique copy. He was very responsive, and I enjoyed a productive working relationship with him. I look forward to working on our next project.
Larry Maslin
Mac did a really good job for us. The work was done fast, read very well and above the standard we have been seeing recently. I wish him well and hope others use Mac. We are very strict on what we accept and his work was accepted first time by us at www.traveleguides.com the world leading digital travel publishing group.
eTravel Guides
Mac is a highly-skilled, professional freelancer, and if you are looking for someone to write outstanding content or copy, then look no further! His communication skills are second to none and the quality of work he produces goes above and beyond 5 stars!! Thank you Mac, I will certainly be using you again the future.
Steffie A.
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