Facebook Marketing Done Wring

How Not to Do Facebook Marketing

So, it’s been a while since my last post, and as usual, it has taken something exceptional to prompt this one. In this post, I am going to look at an attempt at Facebook marketing that did almost everything wrong and try and explain why. Arguably, social media marketing is losing traction with regards to Read more about How Not to Do Facebook Marketing[…]

B2B Social Marketing

The Greatest Mistake You Can Make with B2B Social Updates

The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently wrong with this idea. Except that they share the wrong things. Let me explain why I Read more about The Greatest Mistake You Can Make with B2B Social Updates[…]

Content-Marketing-Focus

Content Marketing: The Risk of Losing Focus

It’s been a while, well several years actually, since I last updated this blog of mine. But today, I have a little time to kill, so figured I would post my first update since 2012! What triggered this event? An article I read today that that talks about the content marketing paradox. The article provides Read more about Content Marketing: The Risk of Losing Focus[…]