So, it’s been a while since my last post, and as usual, it has taken something exceptional to prompt this one. In this post, I am going to look at an attempt at Facebook marketing that did almost everything wrong and try and explain why. Arguably, social media marketing is losing traction with regards to Read more about How Not to Do Facebook Marketing[…]
The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently wrong with this idea. Except that they share the wrong things. Let me explain why I Read more about The Greatest Mistake You Can Make with B2B Social Updates[…]
It’s been a while, well several years actually, since I last updated this blog of mine. But today, I have a little time to kill, so figured I would post my first update since 2012! What triggered this event? An article I read today that that talks about the content marketing paradox. The article provides Read more about Content Marketing: The Risk of Losing Focus[…]
If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior metric, and come up with some ideas to improve it. What is Bounce Rate? Bounce rate Read more about The Relationship between Content and Bounce Rate[…]
A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way to use valuable page real estate. We need to attempt to encourage site visitors to take Read more about Engagement Empowers: The Key to Social Entanglement[…]
The writing has been on the wall for quite some time, SEO is dieing, and Social Marketing is sure to follow suit. Google has taken fairly extreme measures to rid its search engine of the effects of manipulation using certain SEO techniques. Starting with the Panda update, and moving through Penguin, the instigation of the Read more about Forget SEO & SEM: Recruit a Content Evangelist[…]
Google now employs a team of people to manually check the quality of website content. Website owners need to be aware of the fact that the quality of their page content will now directly affect SERP. Pages are checked for how well they are written, and how engaging and valuable they are for the visitors who read them. Publishing badly written content will now adversely affect site rankings, and reduce the volume of website traffic gained via Google. Stop buying junk content now, and invest in quality to ensure your site is not penalized.