Google EEAT

E.E.A.T. All You Can! – Part 2

This is the second of a three-post series that is taking a detailed look at the Google E.E.A.T. guidelines and content quality rating in general. In the first post, I explained how a former client had 1,322 pages of A.I. generated content deindexed by Google.
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Google EEAT

E.E.A.T. All You Can! – Part 1

Experience, expertise, authoritativeness and trustworthiness. The four pillars of valuable content, at least according to Google. But do we actually understand what these words mean, and how they should be applied to content? Not just the words on the

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The Relationship between Content and Bounce Rate

If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior metric in more detail.
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When Content Meets Copy: Converting Traffic

If you want to learn how to make sure that site visitors read to the bottom of a page before clicking away, or how to ensure that they actually see that Facebook like button at the end of your article, then read on.
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Content Writing Standards Revisted: A Framework

Yesterday, whilst talking with another writer who is a friend of mine, the conversation turned to how quite often clients fail to give a proper brief. This is not usually a problem, until there is some form of dispute

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Engagement Empowers: The Key to Social Entanglement

A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way to use valuable page real estate.
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Google Webmaster Guidelines: A Writer’s Perspective

A few days ago, Google updated its Webmaster Guidelines. Every time Google does this, I always check out the changes, to see if there is anything new which affects my role as a content writer. The section I always

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The Pyramid Approach to Fact Packed Content

Have you ever hit a situation where that 400 word article you are writing just doesn’t give you enough room to get your point across? Well, today I would like to share a writing tip which can help with this.
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Crafting Compelling Content: Engagement is Key

As a website content author, I often find it hard to achieve a balance between being concise, and being overly verbose. I naturally lean toward the latter, as this sentence clearly demonstrates! However, I make no excuse for this.

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