Mac Wheeler
About: I am a Google recognized content author, with hundreds of completed projects behind me. I write high impact content that is both compelling and engaging.
I help website owners boost their brand, extend their reach, and leverage the value of social networking. If you have any questions, or wish to hire me, then please contact me.
Providing tips, techniques and advice for content authors, freelance writers and website owners...

Mac Wheeler

Freelance Writer & Web Author

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If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior metric, and come up with some ideas to improve it.

What is Bounce Rate?

Bounce rate is a visitor metric, expressed as a percentage, which tells website owners how many of their visitors arrive and leave from the same page. For example, if a visitor were to arrive at this site and read this page, and then leave, they will have bounced.

A high bounce rate tells a webmaster that their page content is not engaging the visitor, making them want… read more

The difference between having a successful career as a content writer, and failing miserably, can often be down to something as simple as charging the wrong rate for your services. If you are struggling to work out the right rate to charge clients, I am going to try and help out, and explain how I arrived at my rate in this blog post.

Back in 2006, when I first got into content writing as a full-time job, I made a pretty big mistake. For the first couple of months I went into overdrive, writing upwards of 10,000 words a day. The rate I charged was too low, and within six months I was burned out. You simply cannot write 10k… read more

If you are a website content writer, then you need to know that Google has empowered you with a new tool. If you are a website owner, then you need to know that who writes your content will soon have a major impact on SERP. In this blog post I cover why Google AuthorRank is of value to both content writers and webmasters alike.

What is Google AuthorRank?

AuthorRank is a system for forging a connection between content authors and their content. Whenever an author that is recognized by Google publishes content, a link is made between the page and the author, using the author’s Google+ profile.

If a page which is connected to a recognized content author is returned… read more

Just a short post today, but something I wanted to get under visitors noses, so that I can capture some feedback. I have an old guide to building a successful business as a content writer using Elance that I wrote some years ago. I am going to spend some time in the next few days and update this Elance guide, before giving it away to anyone who wants it.

The main topics which the guide covers at the moment are:

  • How to set up a killer Elance profile
  • How to get your first client at Elance
  • How to outbid the competition
  • How to calculate a rate for your services
  • How to pick the right projects
  • Which niches/topics are the most… read more

I admit straight out that I am the kind of person who is constantly trying out new software, it’s an addiction of some kind. I just can’t stop doing it! The only good thing about this habit is that now and then I find something really useful, although most new software I try turns out to be junk. So I am going to share some of my favorite software applications that I use to produce my day to day work.

Microsoft Word

This is a no brainer; it is the industry standard word processor. There really is no point in using any of the free options unless you can’t afford a copy of Word. You could use something like OpenOffice… read more

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