I have a skill set that enables me to produce all types of content, from simple text through to full video production. Whatever content you need, I can create it. A one stop shop.
I have a deep understanding of how the entire content marketing funnel combines in to a single, unified vehicle for capturing new leads. I can assist in helping you shape your lead funnel to get the best conversion rate.
Writing engaging, thought provoking content which is designed to elicit a conversion response from the reader is something I excel at. I craft copy to grab the reader’s attention, and keep it, reducing bounce rate and increasing conversions.
For clients with limited experience with content marketing, I am happy to act in a consultant capacity, helping them develop an end-to-end content marketing strategy that will lead to a rapid ROI.
The Hard Sell
I am a professional freelance content marketer with over ten years of experience in creating all forms of content, as well as defining and driving content marketing strategy for major international companies.
The service I offer can be summarized by the three words experience, expertise and excellence.
Experience – I have over a decade of experience working upon a full range of content marketing related projects, as well as developing the content itself.
Expertise – Working at the sharp end of the content marketing funnel for such a long time, has left me with a deep knowledge of the entire end-to-end content lead generation process.
Excellence – Every piece of content I craft, is developed using a tried and tested method for creating engaging content, that I have honed over the last ten years or more.
% of Happy Clients
% of Repeat Clients
% of Clients Who Refer Others
% of Income Made Freelancing
From My Blog
So, it’s been a while since my last post, and as usual, it has taken something exceptional to prompt this one. In this post, I am going to look at an attempt at Facebook marketing that did almost everything wrong and try and explain why. Arguably, social media marketing is losing traction with regards to Read more about How Not to Do Facebook Marketing[…]
The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently wrong with this idea. Except that they share the wrong things. Let me explain why I Read more about The Greatest Mistake You Can Make with B2B Social Updates[…]
It’s been a while, well several years actually, since I last updated this blog of mine. But today, I have a little time to kill, so figured I would post my first update since 2012! What triggered this event? An article I read today that that talks about the content marketing paradox. The article provides Read more about Content Marketing: The Risk of Losing Focus[…]
If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior metric, and come up with some ideas to improve it. What is Bounce Rate? Bounce rate Read more about The Relationship between Content and Bounce Rate[…]
The difference between having a successful career as a content writer, and failing miserably, can often be down to something as simple as charging the wrong rate for your services. If you are struggling to work out the right rate to charge clients, I am going to try and help out, and explain how I Read more about The Right Rate: How to Calculate Your Pricing[…]
If you are a website content writer, then you need to know that Google has empowered you with a new tool. If you are a website owner, then you need to know that who writes your content will soon have a major impact on SERP. In this blog post I cover why Google AuthorRank is Read more about Google AuthorRank: The New Face of SEO?[…]
Have you been struggling to decide which of the main freelancing sites to commit to? Or perhaps you are looking to try out a fresh site? Well read on, as below I give my findings on the top four freelancing sites. I will cover Elance, PeoplePerHour, oDesk and Freelancer.com. These are my own opinions, based Read more about Freelancing Sites: My Personal Opinions[…]
If you want to learn how to make sure that site visitors read to the bottom of a page before clicking away, or how to ensure that they actually see that Facebook like button at the end of your article, then read on. I will explain how copywriting techniques can be used by website content Read more about When Content Meets Copy[…]