If you want to learn how to make sure that site visitors read to the bottom of a page before clicking away, or how to ensure that they actually see that Facebook like button at the end of your article, then read on. I will explain how copywriting techniques can be used by website content Read more about When Content Meets Copy[…]
Yesterday, whilst talking with another writer who is a friend of mine, the conversation turned to how quite often clients fail to give a proper brief. This is not usually a problem, until there is some form of dispute over the completed work. I explained that some years ago, I had sat down with my Read more about Content Writing Standards Revisted[…]
A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way to use valuable page real estate. We need to attempt to encourage site visitors to take Read more about Engagement Empowers: The Key to Social Entanglement[…]
The writing has been on the wall for quite some time, SEO is dieing, and Social Marketing is sure to follow suit. Google has taken fairly extreme measures to rid its search engine of the effects of manipulation using certain SEO techniques. Starting with the Panda update, and moving through Penguin, the instigation of the Read more about Forget SEO & SEM: Recruit a Content Evangelist[…]
A few days ago, Google updated its Webmaster Guidelines. Every time Google does this, I always check out the changes, to see if there is anything new which affects my role as a content writer. The section I always take note of is the quality guidelines. This has changed a little lately, so I thought Read more about Google Webmaster Guidelines: A Writer’s Perspective[…]
Have you ever hit a situation where that 400 word article you are writing just doesn’t give you enough room to get your point across? Well, today I would like to share a writing tip which can help with this. The technique I am going to describe has three very distinct benefits. Firstly, it ensures Read more about The Pyramid Approach to Fact Packed Content[…]
I really wanted to fall in love with Google Drive; it would have renewed my flagging interest in all things cloud. It had the potential to be my killer app of the year, finally unifying my online life in a single, feature rich environment. Google Drive should have given me a single repository for music, Read more about Why I am Saying Goodbye to Google Drive[…]
As a website content author, I often find it hard to achieve a balance between being concise, and being overly verbose. I naturally lean toward the latter, as this sentence clearly demonstrates! However, I make no excuse for this. The difference between an engaging page, and a boring page, is often how the words are Read more about Crafting Compelling Content[…]