B2B Social Marketing

The Greatest Mistake You Can Make with B2B Social Updates

The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently wrong with this idea. Except that they share the wrong things. Let me explain why I Read more about The Greatest Mistake You Can Make with B2B Social Updates[…]

Content-Marketing-Focus

Content Marketing: The Risk of Losing Focus

It’s been a while, well several years actually, since I last updated this blog of mine. But today, I have a little time to kill, so figured I would post my first update since 2012! What triggered this event? An article I read today that that talks about the content marketing paradox. The article provides Read more about Content Marketing: The Risk of Losing Focus[…]

The Relationship between Content and Bounce Rate

If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior metric, and come up with some ideas to improve it. What is Bounce Rate? Bounce rate Read more about The Relationship between Content and Bounce Rate[…]

The Right Rate: How to Calculate Your Pricing

The difference between having a successful career as a content writer, and failing miserably, can often be down to something as simple as charging the wrong rate for your services. If you are struggling to work out the right rate to charge clients, I am going to try and help out, and explain how I Read more about The Right Rate: How to Calculate Your Pricing[…]

Freelancing Sites: My Personal Opinions

Have you been struggling to decide which of the main freelancing sites to commit to? Or perhaps you are looking to try out a fresh site? Well read on, as below I give my findings on the top four freelancing sites. I will cover Elance, PeoplePerHour, oDesk and Freelancer.com. These are my own opinions, based Read more about Freelancing Sites: My Personal Opinions[…]

Content Writing Standards Revisted

Yesterday, whilst talking with another writer who is a friend of mine, the conversation turned to how quite often clients fail to give a proper brief. This is not usually a problem, until there is some form of dispute over the completed work. I explained that some years ago, I had sat down with my Read more about Content Writing Standards Revisted[…]