B2B Social Marketing

The Greatest Mistake You Can Make with B2B Social Updates

The inspiration for this post comes from a client I do some work for from time to time. They are absolutely convinced that they need to be constantly putting out social updates via Facebook, Twitter and LinkedIn. Nothing inherently wrong with this idea. Except that they share the wrong things. Let me explain why I Read more about The Greatest Mistake You Can Make with B2B Social Updates[…]

Content-Marketing-Focus

Content Marketing: The Risk of Losing Focus

It’s been a while, well several years actually, since I last updated this blog of mine. But today, I have a little time to kill, so figured I would post my first update since 2012! What triggered this event? An article I read today that that talks about the content marketing paradox. The article provides Read more about Content Marketing: The Risk of Losing Focus[…]

Engagement Empowers: The Key to Social Entanglement

A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way to use valuable page real estate. We need to attempt to encourage site visitors to take Read more about Engagement Empowers: The Key to Social Entanglement[…]