October 2012 - Mac Wheeler

The Relationship between Content and Bounce Rate

If you are working as a content writer, then you need to understand what bounce rate is, and what you can do to improve it. In this short blog post I take a look at this important visitor behavior metric in more detail.

The Right Rate: How to Calculate Your Pricing

The difference between having a successful career as a content writer, and failing miserably, can often be down to something as simple as charging the wrong rate for your services. If you are struggling to work out the right

Google AuthorRank: The New Face of SEO?

If you are a website content writer, then you need to know that Google has empowered you with a new tool. If you are a website owner, then you need to know that who writes your content will soon have a major impact on SERP.

Freelancing Sites: My Personal Opinions

Have you been struggling to decide which of the main freelancing sites to commit to? Or perhaps you are looking to try out a fresh site? Well read on, as below I give my findings on the top four freelancing sites right now.

When Content Meets Copy: Converting Traffic

If you want to learn how to make sure that site visitors read to the bottom of a page before clicking away, or how to ensure that they actually see that Facebook like button at the end of your article, then read on.

Content Writing Standards Revisted: A Framework

Yesterday, whilst talking with another writer who is a friend of mine, the conversation turned to how quite often clients fail to give a proper brief. This is not usually a problem, until there is some form of dispute

Engagement Empowers: The Key to Social Entanglement

A decade ago, we could get away with the kind of page content which dumped the facts, hit the reader with a hard sell, and then disengaged. Fast forward to 2012, and this is no longer an effective way to use valuable page real estate.

Forget SEO & SEM: Recruit a Content Evangelist

The writing has been on the wall for quite some time, SEO is dieing, and Social Marketing is sure to follow suit. Google has taken fairly extreme measures to rid its search engine of the effects of manipulation using

Google Webmaster Guidelines: A Writer’s Perspective

A few days ago, Google updated its Webmaster Guidelines. Every time Google does this, I always check out the changes, to see if there is anything new which affects my role as a content writer. The section I always

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